This session will explore the powerful connection between a love for the outdoors and the drive to create a more sustainable world. For brands that are rooted in the outdoor recreation industry, the goal may seem clear. But fostering a movement that empowers consumers to act on their passion requires an understanding of meaningful change and a practical roadmap to inspire and call consumers to action. This session will highlight the learnings from brands that are "inherently" serving the planet and its people through innovation, community-building and challenging the status quo, and discuss practical applications for any organization.
Video
From Passion to Purpose:
How Brands Can Respond to Consumers' Love of the Outdoors
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
