This session will explore the powerful connection between a love for the outdoors and the drive to create a more sustainable world. For brands that are rooted in the outdoor recreation industry, the goal may seem clear. But fostering a movement that empowers consumers to act on their passion requires an understanding of meaningful change and a practical roadmap to inspire and call consumers to action. This session will highlight the learnings from brands that are "inherently" serving the planet and its people through innovation, community-building and challenging the status quo, and discuss practical applications for any organization.