Joel Hartter

Principal / Sustainable Business Strategist
Parallel Labs

Joel Hartter is an international expert in sustainability, with more than two decades of experience. His diverse career spans work across the value chain in the public, private, and non-profit sectors. He has worked with dozens of organizations and industry leaders to embed sustainability within brands, align sustainability to create strategic growth opportunities, manage and mitigate risk, and create a compelling business proposition for sustainability. Joel brings his extensive knowledge, experience and network to every engagement, providing strategic guidance on sustainability and ESG goals for startups to Fortune 500 companies, local, state, and federal government, higher education, and non-profits each year.

Joel Hartter is tagged in 8 assets.
Video
Where Is Gen Z in Decisions Shaping Your Brand's Future

Brands pursuing sustainability are navigating three pressures at once: a gap between what they promise and what they deliver, Gen Z entering peak spending years with rising expectations, and a divide inside organizations where younger employees and s... View More

Video
Stop Selling Sustainability...Start Selling Impact

Why are we still leading with sustainability like it sells itself? Here’s what we’re facing: cost pressure, supply volatility, political and economic uncertainty, competition, budgets are tighter. Sustainability still matters; it just doesn’t w... View More

Video
Go Time: Shared lessons on leading for impact

Impact is an everyday choice. Join business and brand strategists Joel Hatter and John Burgess in their “highlight reel” presentation of the most compelling and inspirational ideas they have gleaned from over 30 different interviews conducted thi... View More

Slides
Change Doesn’t Happen Without Your People

Sustainability commitments don’t deliver impact on their own. They need to be activated through culture. This session will explore how companies are rethinking culture change to better connect with external audiences and to engage their workforce a... View More

Video
SB Brands for Good: Catalyzing Culture Change Day 3 Part 2

Sessions from Brands for Good '25 day 3 in this video: **Brewing Behavior Change: How Yerba Madre Made Sustainability Stick** Yerba Madre is using flavor, culture, and ritual to make sustainability feel accessible, enjoyable, and socially conta... View More

Slides
Sustainability to Create Brand Distinction: A Workshop for Impact Leaders

This workshop reveals how to turn sustainability into an engine for innovation and brand differentiation. Participants will be shown a framework to uncover and articulate their organization’s unique sustainability commitment and integrate it into t... View More

Video
Sustainability to Create Brand Distinction: A Workshop for Impact Leaders

This workshop reveals how to turn sustainability into an engine for innovation and brand differentiation. Participants will be shown a framework to uncover and articulate their organization’s unique sustainability commitment and integrate it into t... View More

Video
From Passion to Purpose: How Brands Can Respond to Consumers' Love of the Outdoors

This session will explore the powerful connection between a love for the outdoors and the drive to create a more sustainable world. For brands that are rooted in the outdoor recreation industry, the goal may seem clear. But fostering a movement that ... View More

Upcoming Events

September 29-30, 2026
Sustainable Brands Türkiye’26
International Event
More Information

Tuesday, September 29, 2026
The Path to Future-Ready Flexible Packaging
Webinar
Sponsored by LyondellBasell
More Information

December 2-3, 2026
SB Member Network: Selling Sustainability and Shifting Consumer Demand and Behavior December Member Meeting
Member Event
More Information