SB'23 Brand-Led Culture Change

May 22-24, 2023

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Discover how the world’s leading brands are influencing behavior at scale, empowering consumers to become champions for a regenerative future. At Brand Led Culture Change, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.

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Video

Ghosted by the American Dream: How young people's interpretation of the ideal is changing its very meaning Log In Required

Published on May 24, 2023

Runtime: 15:38

The “American Dream” has been core to the nation’s identity, in its truths and mistruths, since its early founding. It asserts that anyone, regardless of their birth, can achieve success in the United States through hard work and ingenuity. For... View More

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It’s Our Home Log In Required

Published on May 24, 2023

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It’s Our Home Log In Required

Published on May 24, 2023

Runtime: 18:53

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ESG Under Fire: How to Build Brand Love and Shift Consumer Behavior In Uncertain Times Log In Required

Published on May 24, 2023

Runtime: 19:55

Economic headwinds, stakeholder expectations, and rising regulation have complicated the ESG landscape leaving many business leaders confused, conflicted, or paralyzed. So how do you make sense of this moment? How do you earn the trust of employees a... View More

Slides

ESG Under Fire: How to Build Brand Love and Shift Consumer Behavior In Uncertain Times Log In Required

Published on May 24, 2023

Video

Prioritizing Health Literacy to Drive Habit Change Log In Required

Published on May 24, 2023

Runtime: 46:44

Looking at the United Nations Sustainability Development Goals, there is a clear interplay between the environmental (E) and societal (S) changes that need to take place. Climate change is an urgent threat to health, food, biodiversity, and livelihoo... View More

Slides

Influencing Billions of People through the Power of Sport, Fandom and Competitive Spirit Log In Required

Published on May 23, 2023

This panel will analyze the role(s) sport can play in changing people’s behavior. Speakers will share case studies from internationally recognized sports teams and leagues, alongside global brand(s), to help attendees understand a wide range of opp... View More

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Influencing Billions of People through the Power of Sport, Fandom and Competitive Spirit Log In Required

Published on May 23, 2023

Runtime: 59:54

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Reimagining Retail - Envisioning a Just and Regenerative Economy Log In Required

Published on May 23, 2023

Runtime: 37:39

Join Forum for the Future to co-create a compelling vision for the role of retail in shaping a just and regenerative economy by 2040. This session will share Forum’s latest thinking on the retail models that can enable everyone to live a good life... View More

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Connecting Climate Action to Your Brand Promise Log In Required

Published on May 23, 2023

Runtime: 37:28

This interactive workshop will explore how companies are integrating climate action into their brand and communicating with consumers about them. The session will touch on topics such as: • Translating corporate commitments like Net Zero and Scie... View More

Video

AI, Sustainability and Behavior Change: Opportunities and Risks for Brands Log In Required

Published on May 23, 2023

Runtime: 58:53

The increasing adoption of Artificial Intelligence (AI) is transforming industries and reshaping the way we live and work. As promising as this new wave of the digital revolution can appear, integrating AI into companies' sustainability journeys and ... View More

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Better than the Bottom Line: How Brands can Create Real Impact Log In Required

Published on May 23, 2023

Runtime: 37:59

Brands looking for ways to make positive impacts, in specific communities and the world at large, often view this kind of social impact work as an added cost against their bottom line. But what if your entire organization engaged in impact work to n... View More

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Keeping Employees Engaged on the Long and Winding Path of Climate Transition Log In Required

Published on May 23, 2023

Runtime: 54:39

Nothing about achieving a net zero future is easy. Most companies and brands have taken the first step of setting time-bound sustainability goals across their operations – from achieving net zero emissions to reducing Scope 1, 2 and 3 emissions acr... View More

Video

Regeneration: Centering Indigenous Wisdom and Stories Log In Required

Published on May 23, 2023

Runtime: 55:08

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Using Applied Behavioral Science to Shape New Shopping and Consumption Behaviors Log In Required

Published on May 23, 2023

This session offers multidisciplinary insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption. By combining the power of a set of tactics derived from behavioral... View More