SB'23 Brand-Led Culture Change

SB'23 Brand-Led Culture Change
May 22-24, 2023
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Discover how the world’s leading brands are influencing behavior at scale, empowering consumers to become champions for a regenerative future. At Brand Led Culture Change, you will connect, learn, collaborate and co-create solutions to facilitate culture change, explore new business opportunities and participate in reshaping the future of society and our environment.

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Content

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023
Runtime: 16:07

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023
Runtime: 13:28

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Content Creators for Good: A Brand Guide to Collaborating with Influencers
Content Creators for Good: A Brand Guide to Collaborating with Influencers
Published on May 22, 2023
Runtime: 1:47:53

Join content creators, influencers and brand experts during this hands-on session exploring the value of an influencer strategy, building ambassador programs, and sharing best practices in approaching win-win partnerships. This workshop will cover op... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023
Runtime: 11:56

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Slides
Elevating the “S” in ESG: Building Culture, Measuring Impact, and How to Get Things Done
Elevating the “S” in ESG: Building Culture, Measuring Impact, and How to Get Things Done
Published on May 22, 2023

On the journey of building sustainable brands, we as leaders are called to address social impact beyond starting the conversation. Our actions are expected to be authentic, have clear intent, and align to the company's business goals. Join us in this... View More

Video
Elevating the “S” in ESG: Building Culture, Measuring Impact, and How to Get Things Done
Elevating the “S” in ESG: Building Culture, Measuring Impact, and How to Get Things Done
Published on May 22, 2023
Runtime: 1:06:17

On the journey of building sustainable brands, we as leaders are called to address social impact beyond starting the conversation. Our actions are expected to be authentic, have clear intent, and align to the company's business goals. Join us in this... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023
Runtime: 26:03

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023
Runtime: 13:29

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on May 22, 2023
Runtime: 16:55

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video
Welcome to Brand-Led Culture Change 2023
Welcome to Brand-Led Culture Change 2023
Published on May 22, 2023
Runtime: 09:18

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Video
Partnering to protect soil: How collaboration can accelerate sustainable change in the field and awaken consumers
Partnering to protect soil: How collaboration can accelerate sustainable change in the field and awaken consumers
Published on May 22, 2023
Runtime: 23:40

Pet food brand NUTRO and regenerative storytellers Kiss the Ground are on a shared mission to protect soil health. Here, Mindy Barry and Evan Harrison discuss how the rapid loss of soil could jeopardize the future ability to grow ingredients essentia... View More

Slides
Partnering to protect soil: How collaboration can accelerate sustainable change in the field and awaken consumers
Partnering to protect soil: How collaboration can accelerate sustainable change in the field and awaken consumers
Published on May 22, 2023

Pet food brand NUTRO and regenerative storytellers Kiss the Ground are on a shared mission to protect soil health. Here, Mindy Barry and Evan Harrison discuss how the rapid loss of soil could jeopardize the future ability to grow ingredients essentia... View More

Slides
From Resistance to Buy-In: Three Science-Based Secrets for Making Change Stick
From Resistance to Buy-In: Three Science-Based Secrets for Making Change Stick
Published on May 22, 2023

Traditionally, culture is understood to have three layers: the most visible layer - the artifacts; a partially visible layer - the behaviors; and a deep, often unseeable layer - our values and beliefs. Organizations often think that people don't move... View More

Video
Designing For Zero Waste: Unlocking solutions through collaboration
Designing For Zero Waste: Unlocking solutions through collaboration
Published on May 22, 2023
Runtime: 25:21

Learn how Target and its partners’ collaborative work on Target Zero, a curated collection of products designed to reduce waste and make it easier to shop sustainably, has been implemented through product innovation and purchasing, store experience... View More

Video
The Power of Partnership: Shaping Responsible Consumption in a Shifting Landscape
The Power of Partnership: Shaping Responsible Consumption in a Shifting Landscape
Published on May 23, 2023
Runtime: 37:47

We’re in an era of rapid change. Consumers are savvier and expect transparency from brands. At the same time, brands are balancing complex global supply chains, where clarity on the origins and footprint of raw materials can easily become clouded. ... View More