PUR Projet
Clarins Fragrance Group Embarks on 'Responsible Alcohol' Mission
2 years ago - In an unprecedented move, Clarins Fragrance Group is blazing new transparency trails, with brands MUGLER and AZZARO committing to produce perfume alcohol in a way that meets rigorous environmental and social requirements under a groundbreaking “made in France” program. The key aim of the “responsible alcohol” project is to promote biodiversity in agricultural practices. Other benefits of the program include local production, which will create a short circuit between harvest and transformation sites.
Timberland Launch "Buy One. Plant One." Initiative
3 years ago - At Timberland we love trees and we have a vision of a world where children are more connected to nature. And what a better time to plant a tree than when school starts again, after a nice summer break? From August 15th to September 15th Timberland, in partnership with Pur Projet, will plant a tree for every pair of kids shoes sold, and the geo-localization tool will allow every child to locate on a map where his tree will be planted. All trees will be planted in Transylvania, where landscapes have been marked by extensive agriculture and original forests have long been cleared.