Data is key to transforming supply chains--as well as to meeting new and evolving regulatory demands for everything from sustainable materials to freight. In this deep-dive into how data-driven strategies can enhance transparency, efficiency, and acc... View More
The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundatio... View More