Tiger Beer

It’s Global Tiger Day: But Where Are All the Wild Tigers, asks Heineken

4 years ago - 3,890. That’s the number of wild tigers left in the world today. Compared to 100,000 wild tigers that roamed the earth just a century ago, the massive 96% decline is beyond startling. With illegal tiger trade, poaching and habitat loss threatening the majestic species’ extinction, Tiger Beer knew they had to step in. The tiger is more than a logo for Asia’s leading premium lager, it’s a symbol of strength, courage and beauty. Last year, Tiger Beer embarked on a 6-year partnership with World Wildlife Fund (WWF) to bring global awareness to the plight of the wild tiger and to support the organization’s ambitious tiger conservation efforts.