TOMS

TOMS

TOMS is tagged in 32 stories. Page 1 of 2.
The Gen Z Breakthrough Brands and Why They Love 'Em
The Gen Z Breakthrough Brands and Why They Love 'Em

3 months ago - What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.

Can We 3D Print Our Way to Plastic-Free Oceans?
Can We 3D Print Our Way to Plastic-Free Oceans?

7 months ago - It’s estimated that nearly 8 million tons of plastic flow into our oceans every year; even more goes into landfills. While there are many great companies focused on recovering this plastic, there is one developing a plan for what to do with those millions of tons after the cleanup is done.

Turn Any Venture Into a Brand — by Caring Deeply About a Mutual Cause
Turn Any Venture Into a Brand — by Caring Deeply About a Mutual Cause

1 year ago - This is an excerpt from Fabian Geyrhalter’s upcoming book, Bigger Than This: How to Turn Any Venture Into an Admired Brand. One of eight traits discussed in Bigger Than This is ‘cause,’ which we dive into here …

For World's Most Purposeful Brands, Collaboration Is Key for Putting Purpose Into Practice
For World's Most Purposeful Brands, Collaboration Is Key for Putting Purpose Into Practice

2 years ago - British creative consultancy Radley Yeldar (RY) has launched the 2016 Fit for Purpose index, ranking the world’s most socially, environmentally and economically purposeful companies. The overall trend that surfaced in this year’s index was collaborative thinking; the top purposeful brands are collaborating with stakeholders and partners within and outside the company to embed purpose in authentic and meaningful ways.

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3 Lessons in Innovation Every Organization Can Learn From (RED)
3 Lessons in Innovation Every Organization Can Learn From (RED)

2 years ago - When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a commitment to garner private sector engagement and raise funds from governments in an effort to accelerate the end of AIDS. But the private sector was not biting, contributing only $5 million in the Global Fund’s first four years. This low level of funding threatened to jeopardize ongoing commitment levels from the public sector.

Beyond Good Intentions: Tweaking the Buy One, Give One Model
Beyond Good Intentions: Tweaking the Buy One, Give One Model

3 years ago - At first glance, the ‘Buy One, Give One’ (BOGO) business model, pioneered by US companies such as TOMS, seems like a triple-win scenario: The consumer is left feeling like they’ve made a positive difference, the company experiences a major boost in its reputation and bottom line, and beneficiaries get a helping hand for free. But while TOMS, for one, has been hailed as a game-changer in promoting social responsibility, its practices have also come under intense criticism.

Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change
Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change

3 years ago - Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accelerating business results and positive change.

Courageous Companies: 7 Corporate Sustainability Pioneers Shaking Things Up
Courageous Companies:  7 Corporate Sustainability Pioneers Shaking Things Up

3 years ago - The bold thinking and actions taken by corporate sustainability trailblazers often challenge the status quo and alter the concept of a company’s role in society. The following companies are leaders. They have taken principled stances or have implemented innovative programs that lead to better social and environmental conditions. In some cases, a company is included here just because of some radical statement from the CEO. But, they are the kinds of statements and actions we need if we are to move past incremental improvements and achieve transformative change on our way to sustainability.

TOMS Launches Social Entrepreneurship Fund
TOMS Launches Social Entrepreneurship Fund

3 years ago - Apparel brand TOMS, the poster child of the one-for-one business model, is taking its support for fellow purpose-driven businesses to the next level. The newly launched TOMS Social Entrepreneurship Fund is investing in up-and-coming startups that can make a difference.

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Back to the Roots Discusses $2 Million Investment From Top Food, Tech CEOs
Back to the Roots Discusses $2 Million Investment From Top Food, Tech CEOs

3 years ago - Oakland-based food startup B​ack to the Roots (BTTR) today ​announced the close of its first round of funding, raising $2 million to accelerate its mission to undo food and build the “new Kraft Foods.”

Why I Don’t Like Beyoncé
Why I Don’t Like Beyoncé

3 years ago - I like singing, dancing and snapping like everyone else when it comes to ‘Single Ladies.’ And I totally agree - if you liked it, then you should have put a ring on it. But it still doesn't mean I like Beyoncé.Why don't I like Beyoncé? Very simple, I have no clue who she is. I've never met her and know anything about her life. How I can I like her? What's there to like? I just don't like her. Not even a bit.Make no mistake, I don't dislike Beyoncé either. I am completely ambivalent when it comes to Beyoncé the person. Beyoncé the person is a complete unknown to me and everyone who isn't close family or friends. How can you like or dislike something or someone you simply don't know and have no clue who or what they are?

This year, TOMS' One Day Without Shoes Campaign Allows You to Donate Shoes for Free
This year, TOMS' One Day Without Shoes Campaign Allows You to Donate Shoes for Free

3 years ago - With the rise of brands such as Warby Parker, Soapbox Soaps, Plum Organics and Bombas Socks, the one-for-one giving model has become a popular way for companies to easily tie social impact to consumer product purchases and show just how easy it can be to support a worthy cause.

Cause vs. Purpose: What's the Difference?
Cause vs. Purpose: What's the Difference?

4 years ago - Statistics and surveys make it clear that people want brands to do good in this world. According to the latest Cone/Echo Global Study, 93 percent of today’s shoppers would buy a product associated with a cause, and 65 percent have already purchased a cause-related product in the past 12 months.Accordingly, marketers and the ad agencies that serve them are viewing "cause" as a massive opportunity to sell us more stuff. After all, many of us, myself included, find ourselves regularly paying just a bit more for brands that support our favorite charities. (Shopper marketers call this behavior "cause-to-close.")

Regenerating Trust, Connection, Engagement Key Keynote Themes on #SB14sd Day 4
Regenerating Trust, Connection, Engagement Key Keynote Themes on #SB14sd Day 4

4 years ago - Annie Longsworth of Saatchi & Saatchi S served as MC for our last day at SB’14. Reminding cause-marketers that we do things when we want to and need to and not when we’re told to, Longsworth eloquently introduced a series of plenaries with themes of authentic stories and focused purpose.

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Dow's Reverse Osmosis Technology Earns Bronze Edison Award
Dow's Reverse Osmosis Technology Earns Bronze Edison Award

4 years ago - Last week, not long after Dow designated its FILMTEC™ ECO Reverse Osmosis (RO) Elements as its second Breakthrough to a World Challenge, the technology garnered a prestigious Edison Award.

Armani's Acqua for Life Campaign Expands to Sri Lanka, Ivory Coast, Senegal
Armani's Acqua for Life Campaign Expands to Sri Lanka, Ivory Coast, Senegal

4 years ago - The Acqua for Life campaign — a partnership between Giorgio Armani and Green Cross International (GCI) that has been targeting water-scarce communities in West Africa (Ghana) and Latin America (Bolivia and Mexico) to roll out sustainable drinking water systems since its launch in 2011 — announced this week it will now extend its work to Sri Lanka, Ivory Coast and Senegal for the first time this year.

BetterWorld's 'Phone for Phone' Mobile Service Combines Affordable Plans, Social Impact
BetterWorld's 'Phone for Phone' Mobile Service Combines Affordable Plans, Social Impact

4 years ago - Socially conscious mobile provider BetterWorld Wireless, in collaboration with Sprint, today launches its Phone for PhoneTM mobile service, which will provide digital access to people in need by donating a mobile device for every qualified new US mobile customer.

Warby Parker, Architecture for Humanity Offering 'Good Design from the Foundation Up'
Warby Parker, Architecture for Humanity Offering 'Good Design from the Foundation Up'

4 years ago - “Buy a Pair, Give a Pair” eyeglass brand Warby Parker has teamed up with San Francisco-based design nonprofit Architecture for Humanity (AFH) on a limited-edition set of two AFH-designed frames, inspired by architects' appreciation for innovative design and durable construction, according to AFH.Warby Parker says the two collaboration frames, Aslin and Fowler, are inspired by an appreciation for streamlined angles and durable materials — the company says it paired Japanese titanium to its signature acetate for extra durability.

How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

4 years ago - When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our current economic system will be especially challenging for larger companies with insatiable IPOs, but I’d like to share some ways it not only can be done but is being done.1. CSRCorporate social responsibility has been a fantastic gateway for newcomers to sustainable business values, allowing a brand to better understand its impacts and act as a baseline to refer back to over time.

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How to Save Up to 3,000 Lives a Day. With Soap.
How to Save Up to 3,000 Lives a Day. With Soap.

4 years ago - “More than 24,000 children die every day from preventable causes. One in eight of those deaths could be prevented with soap and clean water. You buy. Together, we give. It starts today.” — From SoapBox Soaps' crowdfunding video.Founded in 2010 by David Simnick and Daniel Doll, SoapBox Soaps was created around a simple idea, “Soap Equals Hope,” and a powerful business model dictating that for every purchase made, SoapBox Soaps will donate a bar of soap, a year of vitamins (with partner, Vitamin Angels) or a month’s supply of clean water (with partner RainCatcher) to a child in need.

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