Or, to be more precise: the use of our product will enable business leaders to be changemakers. For example by making more conscious business decisions. And by moving their companies away from profit maximisation to value optimisation by taking responsibility for the impact of their actions. We, the Value Balancing Alliance, are fighting for this paradigm change to happen. We develop and test new concepts to measure the value of corporate behaviour and business models in real life – to translate environmental and social impacts into comparable financial data.