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From brilliant choice editing making sustainable behaviors effortless, to bold rethinking of product and packaging positioning, to nudging customer relationships that reinforce deep-nested trust and loyalty – this session packs a very potent ‘pun... View More
This joint presentation will discuss how The Guardian and Procter & Gamble partnered to create a highly successful video campaign that garnered over one million views and resulted in a substantial increase in brand consideration and awareness for Pro... View More