Assets About Procter & Gamble
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Driving Behavioral Shifts and Transformations That Can Last
From brilliant choice editing making sustainable behaviors effortless, to bold rethinking of product and packaging positioning, to nudging customer relationships that reinforce deep-nested trust and loyalty – this session packs a very potent ‘pun... View More
The Power of Impactful Partnerships in Driving a Shift toward More Sustainable Behaviors
This joint presentation will discuss how The Guardian and Procter & Gamble partnered to create a highly successful video campaign that garnered over one million views and resulted in a substantial increase in brand consideration and awareness for Pro... View More
