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Collaboration & Co-Creation

The work of organizations joining forces in win-win, pre-competitive ways to bring about massive, impactful shifts away from business as usual

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Shared Value: Tough But Timely Medicine

When in hot water, take a bath. To many westerners, this Chinese saying is nonsensical. Yet it accords with a fundamental African way of thinking: when faced with something profoundly troubling, the solution lies in a deeper experience of that very s... View More

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Sustainable Apparel Coalition Opens Access to Higg Index Tools to SME Brands, Retailers

The industry group Sustainable Apparel Coalition has opened use of its Higg Index suite of tools for measuring and evaluating supply chain impact to non-member small and medium-sized (SME) brands and retailers. SMEs may now take advantage of a specia... View More

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3 Lessons in Innovation Every Organization Can Learn From (RED)

When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a com... View More

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How Engaging Its Employees, Value Chain Is Carrying Sustainability Forward at Alaska Airlines

News Deeply, in partnership with Sustainable Brands, is producing a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

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Neighbourly Helping Businesses Align Philanthropic Efforts with SDGs

Companies including SABMiller, Dow, Novozymes, and many others have begun to align their corporate responsibility targets with the Sustainable Development Goals (SDGs) since the United Nations (UN) launched them in September. ... View More

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Accenture Leading Effort to Bring Renewable Energy to Off-Grid Communities in Africa

Accenture Development Partnerships (ADP) is a consortium featuring Accenture, the University of Notre Dame Initiative for Global Development (NDIGD) and The Rural Development Company, which have joined forces on a renewable energy initiative in Ugand... View More

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Ford, Jose Cuervo Explore the Only Scenario in Which Tequila, Cars Might Be a Good Mix

In the latest of a string of innovative partnerships in its quest for more sustainable materials (which so far have yielded CO2-based and tomato-based plastic, and guayule-based rubber, to name a few), Ford Motor Company and Jose Cuervo® are explori... View More

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#BusinessCase: Dow Continues to Show Positive Return on Pursuing Sustainability Goals

Last week, The Dow Chemical Company released its 2015 Sustainability Report, which examined the company’s journey toward reaching its 2015 goals and what it’s already achieved looking ahead to 2025. I caught up with corporate VP and Chief Sustain... View More

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Avery Dennison, Outerknown Partner to Make More Sustainable Care Tags

When Stan Avery founded Avery Dennison in 1935, he set out to create a values-based business admired as much for its ethics and integrity as for its innovation. Eight decades later, the company still strives to adhere to its value-based mandate and i... View More

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'If You Want to Go Far, Go Together': Brands Tell Tales of Collaborating to Activate Purpose

Day three of SB’16 San Diego got underway with Mark Lee, Executive Director of SustainAbility, mapping the past decade since the start of Sustainable Brands — from Hurricane Katrina and General Electric’s launch of ecomagination in 2005, to Uni... View More

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How Ford, MillerCoors, Hershey Are Helping Suppliers Innovate for Sustainability

In this Tuesday afternoon panel, representatives from Ford, MillerCoors and Hershey described how their companies are leveraging a variety of partnerships to innovate for sustainability across their global supply chains. In 2014, Ford launched its in... View More

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TSC Helping Eliminate Weak Links in Global Product Supply Chains

This dynamic Tuesday afternoon panel dissected Global Supply Chains, taking forward by The Sustainability Consortium's (TSC) newly released impact report, Greening Global Supply Chains: From Blind Spots To Hot Spots To Action. Robin Raj, founder and ... View More

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Hershey, Lindt, Mars, Nestlé Join New Program to Help Cocoa Farmers Adapt to Climate Change

Cacao beans grow best in the places where chocolate would melt in your hands, but over the next several decades, many of those environments may grow warmer, drier, and less suitable for its cultivation. While cacao can be grown in warmer places than ... View More

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How the Power of Partnerships Is Helping Volvo Cut Energy Use Across North America

The motor vehicle industry in the United States spends about $3.6 billion on energy annually, according to the Lawrence Berkeley National Laboratory. In the U.S., over 70 assembly plants currently produce 13 million cars and trucks each year. While e... View More

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Uber Partners with SF Real Estate Developer to Incentivize Residents to Try Car-Free Living

Between gridlock on bridges, freeways and surface streets and a frustrating dearth of adequate (or affordable) parketing options, anyone who’s ever lived in or around San Francisco can vouch for the fact that having a car is often more of a pain th... View More

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New Doc from Nat Geo, C&A Highlights Business Case for Organic Cotton Production

Cotton is planted on 2.4 percent of the world’s crop land and yet it accounts for 24 percent and 11 percent of the global sales of insecticide and pesticides, respectively. Organic cotton represents less than 1 percent of the global total annual cr... View More

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4 Challenges Shaping Tomorrow’s Cities — and How Brands Can Help

More than half of the world’s population currently lives in cities and this is expected to reach 66 percent by 2050, according to the United Nations, when 2.5 billion people will be added to urban populations — with close to 90 percent of the inc... View More

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General Mills, NGOs Speak for the Bees: Pollinators Need Help From Companies

An estimated 3,300 acres on oat farms that supply oats for Honey Nut Cheerios will soon provide new dedicated, flower-rich habitat for pollinators. General Mills is partnering with the Xerces Society, a pollinator and wildlife conservation organizati... View More

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Stakeholder Relations - Invest in It Before You Need to Rely on It

As the world’s leading chemical company, BASF has products in all kinds of industries; it employs 112,000 employees globally, services a variety of customers, and has relationships with shareholders and a large numbers of societal stakeholders. Any... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
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