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Collaboration & Co-Creation

The work of organizations joining forces in win-win, pre-competitive ways to bring about massive, impactful shifts away from business as usual

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For World's Most Purposeful Brands, Collaboration Is Key for Putting Purpose Into Practice

British creative consultancy Radley Yeldar (RY) has launched the 2016 Fit for Purpose index, ranking the world’s most socially, environmentally and economically purposeful companies. The overall trend that surfaced in this year’s index was collab... View More

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Brewers, NGOs, Governments Worldwide Joining Forces Around Global Beer Responsibility Day

Today, brewers, governments NGOs and retailers in 76 countries around the world partnered on the second annual Global Beer Responsibility Day in an effort to promote responsible consumption of beer. ... View More

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SDG 2: New Agri-Business Alliance Aims to Tackle Global Food Security by 2030

Today, 37 leading agri-business companies have today launched the Global Agri-Business Alliance (GAA) in Singapore. Their aim is to collectively tackle the major environmental and social challenges facing agricultural supply chains and rural communit... View More

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Ag, Food Giants Partner with NGOs to Support Midwest Farmers, Strengthen Conservation

For the first time ever, leading food and agriculture supply chain companies and conservation organizations have formed an “end-to-end” partnership to support farmers in the improvement of soil health and water quality. ... View More

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Making More Than Money: How Ford Is Collaborating to Create Environmental Innovation

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

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Building a Resilient Landscape Through Global Collaboration

While the challenges of climate change are undeniably global, politics and measures to actually solve them remain largely local. Last year’s Paris Agreement was a landmark moment for this issue. Now comes the difficult task of putting words and tre... View More

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Forests for All Forever: Driving Consumer Demand for Sustainability Through Meaningful Marketing

At SB’16 Cape Town in May, Tetra Pak, South African Airways (SAA) and the Forest Stewardship Council (FSC) came together to share their views on the importance of building market demand from environmentally conscious consumers to move sustainable c... View More

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Shared Value: Tough But Timely Medicine

When in hot water, take a bath. To many westerners, this Chinese saying is nonsensical. Yet it accords with a fundamental African way of thinking: when faced with something profoundly troubling, the solution lies in a deeper experience of that very s... View More

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Sustainable Apparel Coalition Opens Access to Higg Index Tools to SME Brands, Retailers

The industry group Sustainable Apparel Coalition has opened use of its Higg Index suite of tools for measuring and evaluating supply chain impact to non-member small and medium-sized (SME) brands and retailers. SMEs may now take advantage of a specia... View More

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3 Lessons in Innovation Every Organization Can Learn From (RED)

When (Red) was founded by Bono and Bobby Shriver back in 2006, it was born out of necessity. The Global Fund — an organization dedicated to fighting diseases such as AIDS, TB, and malaria in the developing world — had launched in 2002, with a com... View More

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How Engaging Its Employees, Value Chain Is Carrying Sustainability Forward at Alaska Airlines

News Deeply, in partnership with Sustainable Brands, is producing a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

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Neighbourly Helping Businesses Align Philanthropic Efforts with SDGs

Companies including SABMiller, Dow, Novozymes, and many others have begun to align their corporate responsibility targets with the Sustainable Development Goals (SDGs) since the United Nations (UN) launched them in September. ... View More

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Accenture Leading Effort to Bring Renewable Energy to Off-Grid Communities in Africa

Accenture Development Partnerships (ADP) is a consortium featuring Accenture, the University of Notre Dame Initiative for Global Development (NDIGD) and The Rural Development Company, which have joined forces on a renewable energy initiative in Ugand... View More

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Ford, Jose Cuervo Explore the Only Scenario in Which Tequila, Cars Might Be a Good Mix

In the latest of a string of innovative partnerships in its quest for more sustainable materials (which so far have yielded CO2-based and tomato-based plastic, and guayule-based rubber, to name a few), Ford Motor Company and Jose Cuervo® are explori... View More

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#BusinessCase: Dow Continues to Show Positive Return on Pursuing Sustainability Goals

Last week, The Dow Chemical Company released its 2015 Sustainability Report, which examined the company’s journey toward reaching its 2015 goals and what it’s already achieved looking ahead to 2025. I caught up with corporate VP and Chief Sustain... View More

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Avery Dennison, Outerknown Partner to Make More Sustainable Care Tags

When Stan Avery founded Avery Dennison in 1935, he set out to create a values-based business admired as much for its ethics and integrity as for its innovation. Eight decades later, the company still strives to adhere to its value-based mandate and i... View More

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'If You Want to Go Far, Go Together': Brands Tell Tales of Collaborating to Activate Purpose

Day three of SB’16 San Diego got underway with Mark Lee, Executive Director of SustainAbility, mapping the past decade since the start of Sustainable Brands — from Hurricane Katrina and General Electric’s launch of ecomagination in 2005, to Uni... View More

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How Ford, MillerCoors, Hershey Are Helping Suppliers Innovate for Sustainability

In this Tuesday afternoon panel, representatives from Ford, MillerCoors and Hershey described how their companies are leveraging a variety of partnerships to innovate for sustainability across their global supply chains. In 2014, Ford launched its in... View More

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TSC Helping Eliminate Weak Links in Global Product Supply Chains

This dynamic Tuesday afternoon panel dissected Global Supply Chains, taking forward by The Sustainability Consortium's (TSC) newly released impact report, Greening Global Supply Chains: From Blind Spots To Hot Spots To Action. Robin Raj, founder and ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, April 17, 2025
The Future of Scope 3: Mastering Value Chain Sustainability with Insetting
Webinar
Sponsored by ClimeCo
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May 13-14, 2025
SB'25 Aotearoa New Zealand
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