How organizations are addressing the 'G' in ESG – striking the balance of maximizing long-term growth and value while safeguarding the interests of all stakeholders
Microsoft, Allstate and Unilever are sponsoring California’s first We Day — an educational initiative aimed at inspiring students to become active local and global citizens — on March 26.Organized by international charity and educational partne... View More
Because sustainability impacts occur in the hands of decision makers and front-line employees across an organization, a successful approach to sustainability requires that managing or acting sustainably be a job function for every employee, every day... View More
Marks & Spencer has become the first retailer to receive the triple award of certification for achievements in carbon, water and waste reduction from the Carbon Trust. The Carbon Trust Standards are independent certifications recognising organisa... View More
The story of the hedgehog and the fox, originally conceived in ancient Greece and popularized in the 1950s by philosopher Isaiah Berlin, figures prominently in the business canon as a parable of depth vs. breadth. The most popular version of the tale... View More
Five major brands have just made news for decisions that buck the bottom-line mantra. Could this be momentum for the "CVS Effect"? Take a look and see if you agree. And note too how brands are joining with allies on these issues, while one ... View More
IBM, Sprint, Boeing and several other brands were among this year’s winners of the EPA's Climate Leadership Awards. Nineteen awards were given to 15 organizations and two individuals in the public and private sectors for their leadership in address... View More
A majority of American workers prefer executives that utilize newer, more collaborative leadership styles, and 7 out of 10 associate these leadership styles with women, according to a new study by Pershing LLC.Conversely, some 77 percent of responden... View More
Apple, SolarCity, San Diego International Airport, Sungevity and Sapphire Energy have joined with more than 120 California-based companies in signing the Climate Declaration, a business leader call to action that urges federal and state policymakers ... View More
Why do some entrepreneurs manage to defy social gravity and thrive, while most go down in flames? How is it possible to attract a truly passionate following through social media? Why is the marketing mindset that worked in years past falling flat tod... View More
When I was a director of a financial institution in the 1990s, we struggled in vain to get top executives to pay attention to the Board’s sustainability priorities. To no avail. Then we stumbled upon the idea of rewarding the CEO for long-term sust... View More
What would happen if your company ceased to exist? Would journalists write headlines heralding your past achievements, or would their stories simply add you to a list of bygones? Would analysts express disappointment or would they point to indicators... View More
Last month, a front-page New York Times story reported that global business leaders Coca-Cola, Nike, and others are factoring in climate change risks as threats to the bottom line. This news followed CDP’s December reveal that 29 major companies us... View More
In part one of our review of Andrew Savitz’s book Talent, Transformation, and the Triple Bottom Line, we explored why human resource managers should be involved in a brand’s sustainability initiatives. Now, we’ll look at how companies can lever... View More
Finding the right media partners for your advertising dollars is a critical part of any brand’s market success. It’s a competitive landscape with new and traditional advertising mediums vying for consumer attention as well as your coveted marketi... View More
Once considered strange bedfellows, sustainability and human resource management are being increasingly recognized as an ideal match. Andrew Savitz’s book Talent, Transformation, and the Triple Bottom Line: How Companies Can Leverage Human Resource... View More
Less than a year ago at Sustainable Brands ‘13, leading brand innovators from around the world came together in San Diego for the seventh year to address some of their biggest sustainability challenges. These innovators realize that no brand is an ... View More
Last year, I posted a blog on 2degrees about the Think Big program, and how we have helped people from across our business (Telefonica UK, O2 and partners) to get involved with Think Big, directly delivering sustainability benefits. ... View More
I love Rube Goldberg Machines — those inefficient systems, full of convoluted twists and turns that use chain reactions to complete simple tasks.In one of my favorite examples, a tipped milk bottle releases a sword, which cuts a rope that drops a g... View More
The B Team announced today that Blake Mycoskie — entrepreneur, author, and founder/CEO of TOMS Shoes — is the latest recruit to join its ranks. Mycoskie becomes the youngest member of The B Team and will lend his unique, entrepreneurial perspecti... View More
Last year, Campbell Soup was ranked by media and investment research company Corporate Knights as one of the world’s most sustainable companies, with key initiatives that reduced water consumption by 13 billion liters, cut 280,000 tonnes of greenho... View More