As pressure grows to design packaging that meets both sustainability goals and consumer expectations, brands are navigating a maze of material choices, infrastructure limitations, and regulatory uncertainty. Molecular recycling—sometimes called advanced recycling—is one potential solution to help close the loop, but it’s often misunderstood or seen as overly complex.
This webinar will unpack the most common questions and misconceptions about molecular recycling, from its role in enabling material circularity to where it fits (and doesn’t fit) in today’s packaging landscape. Saskia Hornivius, Market Development Manager for Circular Solutions, will draw on her frequent conversations with brands and value chain partners to shed light on how this technology can—and cannot—help meet circularity and performance goals. Attendees will gain clarity on how to evaluate recycled content options and better understand how to engage with molecular recycling in a realistic, strategic way.
What you will learn:
- Common barriers to packaging circularity and how molecular recycling addresses (or doesn’t address) them
- Where molecular recycling fits in the broader recycling ecosystem
- Practical insights on how molecularly recycled materials can contribute to packaging performance and design goals
- How to approach decision-making around recycled content with transparency and technical accuracy
Can’t join in real time? Register anyway and we’ll send you the recording!