Redefining the Good Life requires a shift of mindset not only for companies, but also for individuals. Many of our challenges in creating a sustainable world come from how we define happiness. Based on Dr. John Izzo’s bestselling book The Five Thie... View More
“Culture moves faster than brands and companies,” 2 Dope Boys co-founders Michael Brooks and Phil McKenzie said in their Monday morning workshop at SB’17 Detroit. As the antenna and point of translation that operates between culture and busines... View More
This presentation will unveil new research data that helps explain how sustainable business leaders and influencers around the world currently imagine The Good Life and the roles they believe brands can play in delivering it. Representing a partnersh... View More
Interface has gone all in on a new mission: taking a lead role in changing the entire climate conversation away from doom and gloom, and toward hardworking courageous optimism instead. Though its Climate Take Back framework, the brand is setting out ... View More
Business strategy and innovation expert Nadya Zhexembayeva will synthesize lessons from her comprehensive research and experience with reinvention and share compelling reasons for why brands should seriously consider reinventing themselves from scrat... View More
For over two decades, Sustainable design guru William McDonough has led the charge, together with his colleagues, teams and collaborators in calling for the need and opportunity for us collectively to redesign the way everything in the world is made.... View More
SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries ... View More
SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within ... View More
SAN FRANCISCO, June 9, 2016 - The largest global peer community of brand leaders and sustainability practitioners focused on advancing brand value creation through sustainability-led innovation is heading to Detroit, Michigan in 2017. Sustainable B... View More