SB'17 Detroit

May 22-25, 2017

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Redefining the Good Life

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Video

How to Rise to the Top by Embracing Inclusion Log In Required

Published on May 24, 2017

Runtime: 32:44

In this talk, the Founder and CEO of Chobani will share how his history as an immigrant in America has shaped the way he runs his business, and how a focus on building a culture, having an impact in local communities, and valuing his workforce has le... View More

Video

Redefining Jobs through Next-Level Social Hiring and Education Commitments Log In Required

Published on May 24, 2017

Runtime: 18:28

This talk will provide an overview of a range of social commitments Starbucks has launched and accelerated recently, focusing on the win-win approach of bold new hiring initiatives and employee benefit programs. Learn why and how the company decided ... View More

Video

Democratizing Sustainability Data: Ushering in a New Era of Unprecedented Transparency Log In Required

Published on May 24, 2017

Runtime: 14:47

Founded by a team of ex-NASA scientists, Planet Labs is on a mission to image the entire Earth every day, and make global change visible, accessible, and actionable. This value proposition is quickly turning into reality and promises to revolutionize... View More

Video

Democratizing Sustainability Data: How Universal Access to Information Can Speed Up Positive Transformation Log In Required

Published on May 24, 2017

Runtime: 13:42

Google likes to tackle big problems, and in its mission to organize the world’s information, the company is shifting industries by employing sustainability at scale. With a circular economy strategy that transforms data center design and constructi... View More

Video

Access and Equality as Drivers of Fundamentally New Business Models Log In Required

Published on May 24, 2017

Runtime: 18:43

Healthy food is a human right, but $9 green juices and $12 salads make healthy food a luxury many people can’t afford. In this talk, attendees will find out how Sam Polk went from a hedge fund manager on Wall Street to successful entrepreneur build... View More

Video

Can We Move to a Closed Loop Supply Chain? Log In Required

Published on May 25, 2017

Runtime: 16:57

Sarah Chandler is leading the effort to achieve Apple’s recently-unveiled goal of a closed loop supply chain, where products are built using only renewable resources or recycled material. Learn more about the company’s bold ambition, and the prog... View More

Video

Leading with Empathy: Why It’s More Important than Ever to Build Bridges Between People Log In Required

Published on May 25, 2017

Runtime: 14:09

KIND’s healthy snack bars are ubiquitous, but most people aren’t as familiar with the not-only-for-profit company’s social mission, which is rooted in founder & CEO Daniel Lubetzky’s heritage and desire to build bridges between people. In thi... View More

Video

How to Calculate a Brand’s Contribution to Society along the Entire Value Chain Log In Required

Published on May 25, 2017

Runtime: 15:18

If brands are to commit to redefining, redesigning and delivering the Good Life, they need to be equipped with a variety of important tools for the journey, not least of which would be an effective tool to illustrate the extra value generated by purp... View More

Article

Community Updates

Sustainable Brands Announces 2017 SB Innovation Open Winner

Published on May 31, 2017

About a 4 minute read

Detroit Ento wins startup competition at SB’17 Detroit ... View More