Amon Rappaport is a purpose-driven communications executive who guides market-leading brands to engage audiences and create shared value for the greater good, driving business growth and change by cultivating senior executive relationships, developing integrated strategies, and persuasively leading teams, accounts and clients.
Amon Rappaport
Amon Rappaport is tagged in 1 stories.
How to Define – and Align – Your Brand's Purpose, Vision and Mission
Product, Service & Design Innovation / With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define some essential elements that can bring meaning to your brand: purpose, vision and mission. Whether you’re building a global brand or a young challenger brand, any brand big or small can benefit from this kind of clarity. Here’s how one of each — Unilever and Burger Lounge (a client of mine) break it down: - 5 years ago