Amon Rappaport

How to Define – and Align – Your Brand's Purpose, Vision and Mission

Product, Service & Design Innovation / With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define some essential elements that can bring meaning to your brand: purpose, vision and mission. Whether you’re building a global brand or a young challenger brand, any brand big or small can benefit from this kind of clarity. Here’s how one of each — Unilever and Burger Lounge (a client of mine) break it down: - 3 years ago