Amon Rappaport is a purpose-driven communications executive who guides market-leading brands to engage audiences and create shared value for the greater good, driving business growth and change by cultivating senior executive relationships, developing integrated strategies, and persuasively leading teams, accounts and clients.
Amon Rappaport is tagged in 2 stories.
Product, Service & Design Innovation /
With a growing body of evidence showing that purpose-driven brands are more successful at attracting customers, retaining talent and delivering financial returns, it’s increasingly important to define some essential elements that can bring meaning to your brand: purpose, vision and mission. Whether you’re building a global brand or a young challenger brand, any brand big or small can benefit from this kind of clarity. Here’s how one of each — Unilever and Burger Lounge (a client of mine) break it down:
- 8 years ago
Stakeholder Trends and Insights /
For the NFL to rebuild trust with women in the wake of the ongoing domestic violence debacle, and repair its bruised brand image, Commissioner Roger Goodell will need to do more than apologize, beef up education programs and promise to do better. To truly overcome the damage that’s been done to the reputation of the NFL and its sponsors, Goodell will need to change the way the League thinks about marketing to women, take a zero tolerance stand regarding domestic violence, and ultimately redefine the brand’s purpose toward developing players who are real heroes and role models for kids and families. Here’s a game plan for the NFL and its sponsors:1. Think of women as more than a marketing opportunity
- 9 years ago