Anneke Greyling

The Benefits of Integrating, Communicating Your Purpose Are Undeniable – Here's Why

Organizational Change / At the core of the most successful and attractive companies is a singular, authentic purpose that defines how it creates value. Purpose directs business decisions that determine the way value is created and guides how the company engages its stakeholders. It also enables organisations to unify their staff and focus on a common goal. When a company finds its purpose and embraces its authentic nature it can enhance its reputation, build trust and create value, not only for the business but also for society. - 7 years ago