Ariel Back is a Boston-based writer and researcher with expertise in market research and consumer insights. Her interests in consumer and brand behavior arise from her background in Psychology and Journalism. She also writes for "All Things Greener," a newsletter on the psychology of pro-environmental behavior.
Ariel Back
Ariel Back is tagged in 1 stories.
Tomorrow's Brands Are Reimagining Product Formats, Reshaping Industries
Product, Service & Design Innovation / Bite has reimagined the way consumers can and should use routine personal-care products. It has disrupted the linear approach to a stale industry with a fresh, waste-free format that offers a successful, premium model of circularity. - 1 year ago