Cleveland Justis

Cleveland Justis has been an accomplished organizational leader in the environmental and entrepreneurial arenas for the past 30 years. He is principal at Potrero Group, supporting innovators through rigorous organizational planning and effectiveness. Cleveland also directs UC Davis’s Executive Leadership program and teaches entrepreneurship at UC Berkeley. He consults widely with companies, philanthropists, nonprofits, and government organizations; and is co-author of "Don't Lead Alone" (Fast Company Press, Feb 2023).

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Facing Wicked Problems? You Need to Stop Leading Alone

Wicked problems are solved by seeing problems and solutions in new ways, by working with people with very different skills and approaches. As we frequently tell our clients, ‘Uncomfortable does not have to mean unnavigable.’ ... View More

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