Fraser Brown

From Spend Shifters to Strategic Buyers: How Soon Will Climate Become a Reason to Purchase?

Product, Service & Design Innovation / One of the highlights of Sustainable Brands ‘13 London was Chip Walker’s talk about The Shifting Landscape of Consumer Values and Implications for Your Brand’s Future. The power in Walker’s delivery was, in common with all the best talks, that he provided insight into questions that everyone in his audience has. Specifically, he shed new light on how consumers think about brands. - 9 years ago