Graham Massey

5 Steps to Successfully Integrating Purpose Into Your Organisation

Organizational Change / Business leaders who embrace ‘purpose beyond profit’ can transform the fortunes of their organisations, but they can’t do it alone. A company’s purpose only truly comes to life if all employees are both inspired and equipped to put purpose into action. This means that purposeful leaders need to have a firm grasp on how purpose flows and moves within an organisation: how it inspires and enrols people, how it must be mapped and translated across different parts of the business, how it encounters resistance and how it unlocks new approaches to problem-solving. Above all, business leaders must understand that truly effective purpose serves as an invitation to co-create. What does this mean in practice? Here are five key steps to help you learn how to go with the flow: - 7 years ago