Greta Muscat
How to Know a Truly Sustainable Company When You See One
Product, Service & Design Innovation / “There was an American comedian 100 years ago that said, ‘If we don’t change direction soon, then we’ll end up where we’re going.’ Where we’re going at the moment is not very pretty.”So said Geoff Kendall, CEO of the Future Fit Foundation, as he opened this breakout session, continuing by explaining that a clear, defined destination is needed for companies to know where they should be headed.“At the start of any journey, the most important step is to understand what the destination is; something that we have been lacking in the sustainability world. That is what the Future Fit Business Benchmark is.” - 7 years ago
How Brands Are Tapping the Crowd, Competitors to Accelerate Innovation
Collaboration / In a Tuesday afternoon breakout that brought together a unique and diverse group, Steve Jennings from Better Ventures created a high-energy atmosphere where participants had frank discussions about their experiences and challenges in supporting entrepreneurial communities.Recognising the power of linking entrepreneurs and startups to large corporate companies and the benefits derived from supporting entrepreneurial communities, Jennings guided the panel to speak about their own journeys with this.What are some really good examples of startups or groups that we can learn from? - 7 years ago
Net Positive: How to Move From Ambition to Implementation
Product, Service & Design Innovation / Arriving a few minutes late after taking ‘the sustainable option’ and walking to the Beaumont Estate from Egham station, Forum for the Future’s Zoe Le Grand kicked off Monday morning’s Net Positive workshop. “Nature cannot continue to provide as the population grows and grows,” she asserted. “We are not going to get there by doing what we have always done or just being 10 percent more efficient. Business needs to step up the level of ambition and drive things faster and further.”So what is Net Positive?“Net Positive is about aiming to put back more than the organization takes out; with overall positive impact. This is a mindset shift that the organizations I have worked with have found very helpful. - 7 years ago