Lars Crama

Lars Crama is Chief Ambassador of Upstream festival, Managing Director of Innovators.Inc, and former Commercial Director of circular economy hot bed Blue City. With more than two decades’ experience as Chief Commercial Officer, Chief Marketing Officer and Global Director in international startup, scale-up and corporate organizations; Lars is now on a mission to help more entrepreneurs, startups and companies to embrace the next economy — having been inspired by circle economy principles and Kate Raworth's Doughnut Economics.