Laura Fruitman

Chief Marketing Officer, The Uncovery, LLC
Unilever

Laura Fruitman is co-founder and general manager of The Right to Shower — a personal-care brand that offers high-quality, ethically made, head-to-toe cleansers and commits 30 percent of profits to mobile shower initiatives that help people experiencing homelessness.

Laura Fruitman is currently the Chief Marketing Officer of The Uncovery at Unilever, Unilever’s engine of experimentation and brand incubator for their Beauty and Wellbeing units.

Laura is an experienced CPG and ventures executive with 15+ years of marketing, management, and business development experience. A strategic, analytical leader seasoned in developing, launching, running, and growing brands and businesses.

Experienced in creating category-growing brands, managing P&Ls, and leading diverse organizations. She has a passion for sustainable development, building best-in-class teams, and using business to improve people's lives. Laura was awarded Advertising Week’s “Future is Female” award, City & State’s “Responsible 100,” and Crain’s “40 under 40.”

Laura Fruitman is tagged in 3 assets.
Video
Uncovering Unilever's Experimentation Engine

In her keynote presentation, Laura will tell the story of The Uncovery, which is Unilever’s Beauty and Wellness brand incubator. As The Uncovery is rooted in experimentation and innovation, the brands are able to adapt to consumer feedback and tren... View More

Slides
Uncovering Unilever's Experimentation Engine

In her keynote presentation, Laura will tell the story of The Uncovery, which is Unilever’s Beauty and Wellness brand incubator. As The Uncovery is rooted in experimentation and innovation, the brands are able to adapt to consumer feedback and tren... View More

Article
Radical Hospitality: Inside a Cross-Sector Collaboration Delivering Life-Changing Impact

Mobile shower pioneer LavaMaeˣ and Unilever brand The Right to Shower have built a partnership that’s given more than 38,000 unhoused people dignity, hope and a fresh sense of opportunity. ... View More

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