Laura Fruitman is co-founder and general manager of The Right to Shower — a
personal-care brand that offers high-quality, ethically made, head-to-toe
cleansers and commits 30 percent of profits to mobile shower initiatives that
help people experiencing homelessness.
Laura Fruitman is currently the Chief Marketing Officer of The Uncovery at Unilever, Unilever’s engine of experimentation and
brand incubator for their Beauty and Wellbeing units.
Laura is an experienced CPG and ventures executive with 15+ years of marketing, management, and business development experience. A strategic, analytical leader seasoned in developing, launching, running, and growing brands and businesses.
Experienced in creating category-growing brands, managing P&Ls, and leading diverse organizations. She has a passion for sustainable development, building best-in-class teams, and using business to improve people's lives. Laura was awarded Advertising Week’s “Future is Female” award, City & State’s “Responsible 100,” and Crain’s “40 under 40.”
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