See What's in Store at SB’25 San Diego — Explore Program Highlights!

Nadya Zhexembayeva

Founder and Chief Reinvention Officer
The Reinvention Academy (USA)

Called ‘The Reinvention Guru’ (In Ventures magazine) and ‘The Queen of Reinvention’ (TEDx Navasink), Dr. Nadya Zhexembayeva is a business owner, educator, speaker and author — specializing in reinvention.

Often called “The Reinvention Guru” and “The Queen of Reinvention,” Dr. Nadya Zhexembayeva is a scientist, entrepreneur, and author specializing in resilience and reinvention. She is the Founder and Chief Reinvention Officer of the Reinvention Academy. As a consultant and educator, Nadya helped such companies as Coca-Cola, Cisco, L’Oreal Group, Danone, Henkel, Erste Bank and others reinvent their products, leadership practices, and business models to meet new market demands and prepare for incoming disruptions. As a speaker, she delivered keynotes and workshops to over 500,000 executives, and four TEDx talks. Her “How to Kill Your Own Company” TEDx talk has gathered close to 350,000 views. As an author, she wrote several award-winning books - most recently, “The Chief Reinvention Officer Handbook: How to Thrive in Chaos,” and her work has been featured in a variety of publications, including the Harvard Business Review, Forbes, and The European Financial Review.

Nadya Zhexembayeva is tagged in 7 assets.
Video
From Resistance to Buy-In: Three Science-Based Secrets for Making Change Stick

Traditionally, culture is understood to have three layers: the most visible layer - the artifacts; a partially visible layer - the behaviors; and a deep, often unseeable layer - our values and beliefs. Organizations often think that people don't move... View More

Slides
From Resistance to Buy-In: Three Science-Based Secrets for Making Change Stick

Traditionally, culture is understood to have three layers: the most visible layer - the artifacts; a partially visible layer - the behaviors; and a deep, often unseeable layer - our values and beliefs. Organizations often think that people don't move... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
How Brands Can Build a Purpose Movement by Prioritizing People

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Slides
How Brands Can Build a Purpose Movement by Prioritizing People

Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More

Video
Why and How Brands Need to Equip Themselves for Continuous Reinvention

Business strategy and innovation expert Nadya Zhexembayeva will synthesize lessons from her comprehensive research and experience with reinvention and share compelling reasons for why brands should seriously consider reinventing themselves from scrat... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, July 24, 2025
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
Webinar
More Information

Tuesday, July 29, 2025
From Aware to Empowered: Unlocking Sustainable Fluency Across Your Organization
Webinar
Sponsored by Eastman
More Information