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Shane Wolf

Founder, Seed Phytonutrients
L'Oréal

Shane Wolf is the worldwide general manager of L’Oréal brand Redken. He is also the Founder and “Lead Farmhand” of the mission-driven beauty brand Seed Phytonutrients, a line of hair, skin, and body products that launched in the United States on Earth Day 2018.

In launching Seed, Wolf seeks to answer a daring question: Can a non-synthetic, sustainable, and effective brand improve not only a company’s bottom line, but also the health of small-scale, organic farming?

Raised in rural Kansas, Wolf and his partner now share a 10-acre plot near Doylestown, Pennsylvania, and a menagerie of “homeless, forlorn animals: horses, donkeys, goats, sheep, you name it.”

Shane Wolf is tagged in 1 assets.
Video
Innovating Together: Embedding Personal Wellbeing, Ecosystem Health and Strong Community Values in All Aspects of Product Development

Seed Phytonutrients is a recently-launched L'Oréal brand that set out to make every aspect of its skin and haircare products as sustainable as possible. This session tracks the entire process along with key partnerships that enable and empower the e... View More

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