Shane Wolf is the worldwide general manager of L’Oréal brand Redken.
He is also the Founder and “Lead Farmhand” of the mission-driven beauty brand Seed Phytonutrients, a line of hair, skin, and body products that launched in the United States on Earth Day 2018.
In launching Seed, Wolf seeks to answer a daring question: Can a non-synthetic, sustainable, and effective brand improve not only a company’s bottom line, but also the health of small-scale, organic farming?
Raised in rural Kansas, Wolf and his partner now share a 10-acre plot near Doylestown, Pennsylvania, and a menagerie of “homeless, forlorn animals: horses, donkeys, goats, sheep, you name it.”