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Shayna Samuels

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When Random Acts of Kindness Aren’t So Random: 3 Tips on Connecting Your Brand to a Movement
When Random Acts of Kindness Aren’t So Random: 3 Tips on Connecting Your Brand to a Movement

Stakeholder Trends and Insights / You’d be hard-pressed to find a “kindness” pillar in any company’s strategic plan — it’s not exactly part of the corporate lexicon. But that’s just what the Random Acts of Kindness (RAK) Foundation was promoting when it dominated social media with a coordinated campaign designed to fulfill its mission: encouraging the spread of kindness worldwide. - 8 years ago