Steve Fuller is tagged in 2 stories.
Product, Service & Design Innovation /
In our last article, we explained why it’s important to make sure that your purpose is thoroughly grounded in the political, economic, social and technological context in which you operate. We call this the “dig” phase: intensively researching and analysing your external environment.
The “dig” phase doesn’t stop with the outside world, however. It’s just as important to look inwards. For your purpose to have any hope of gaining real purchase on the day-to-day operations of your business – to have any hope of being authentic - it must be fully aligned to the truth of your business.
- 7 years ago
Product, Service & Design Innovation /
When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business?
In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led visions, we’ve learned lessons about how to ensure that purpose sticks. Above all, we’ve seen how vital it is for purpose to be grounded in reality.
Right from the start, you must root your purpose in the political, economic, social and technological context in which you operate. We call this the ‘dig’ phase: a period of intensive research and analysis of the current environment and future trends that affect your business.
- 7 years ago