In our last article, we explained why it’s important to make sure that your purpose is thoroughly grounded in the political, economic, social and technological context in which you operate. We call this the “dig” phase: intensively researching ... View More
When you set out on your purpose journey, what steps can you take to ensure that your purpose will be genuinely transformational for your business? In the ten years that we’ve been championing purpose and helping organisations to craft purpose-led ... View More