Thavy Staal has almost 20 years of experience at BASF in the agricultural industry but her current role as the sustainability manager for BASF Agricultural Solutions - Africa & Middle East is her most rewarding job yet. She has held various positions in BASF including global sustainability, global strategic marketing, and marketing manager turf and ornamentals in USA. She is based in Limburgerhof, Germany and manages various smallholder projects in the Africa & Middle East. These projects include exploring innovative business models to evaluating digital tools not only to increase reach but also to improve farmer productivity and awareness on product stewardship and safety topics.