Unlock New Opportunities for Thought Leadership with SB Webinars

BASF joins Ellen MacArthur Foundation initiatives for circular economy

Membership focuses on “Circular Economy 100” and “New Plastics Economy” initiativesBASF is committed to a circular economy approach across its value chain and within its products Ludwigshafen, Germany – May 4, 2017 – BASF, the world’s leading chemical company, today announced its membership of two Ellen MacArthur Foundation programs, to further advance its existing circular economy solutions.

Membership focuses on “Circular Economy 100” and “New Plastics Economy” initiatives
BASF is committed to a circular economy approach across its value chain and within its products

Ludwigshafen, Germany – May 4, 2017 – BASF, the world’s leading chemical company, today announced its membership of two Ellen MacArthur Foundation programs, to further advance its existing circular economy solutions.

Founded in 2010, the Ellen MacArthur Foundation works with businesses, government and academia to build a framework for an economy that is restorative and regenerative by design. The transition from a linear to a more circular economy can bring significant changes in business models and provide additional value across industries and to society. The aim is to develop an attractive and viable alternative to today’s linear “take, make, dispose” model. The chemical industry plays a pivotal role in this transition due to its innovation power.

“Circular economy is much more than waste management. It requires substantial changes in terms of behavior and technology use. Circular economy thinking cannot be restricted to a company’s own operations. It needs to run across the value chain to embrace and provide value to customers and suppliers,” said Dirk Voeste, Vice President Sustainability Strategy at BASF. “A smart circular economy concept has to be integrated within product development, production processes, use and re-use systems right from the beginning.”

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

BASF joined the Foundation’s “Circular Economy 100” program to drive not only the concept within its own operations, but also the realization of circular economy together with other innovators and organizations. The engagement in the multi-stakeholder platform provides additional opportunities to learn and collaborate with partners along the value chain.

“Established to enable organizations to learn, build capacity, network and collaborate, the CE100 brings together leaders and innovators from around the world, to unlock new opportunities arising from a circular economy approach. We are pleased to welcome BASF to the program, to offer their unique perspective on the key role chemistry plays in developing new processes and solutions across the value chain,” said Casper Jorna, CE100 Program Lead.

BASF has also become a member in the Foundation’s “New Plastics Economy” initiative that brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. Here, BASF will work closely with the initiative’s participants to accelerate the transition towards a circular economy for plastics, while ensuring that benefits such as food protection are upheld.

“As a manufacturer with a broad plastics portfolio for the automotive, household appliance, construction and packaging industries, we can contribute to the Foundation’s platform a wealth of expertise in plastics, their properties and recycling opportunities”, said Dr. Jens Hamprecht, Head of Market Development Biopolymers, BASF. “For example, we can also share our significant experience with biodegradable and partially bio-based plastics, like our ecovio®, in applications such as the collection of bio waste.”

Learn more about circular economy at BASF:

Circular economy: A visionary roadmap?

Video by BASF "How to close the loops"

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
Sponsored by Sustainable Brands
More Information

Related Stories

Armstrong World Industries Partners with Integrated Environmental Solutions to Accelerate Validation and Adoption of Energy Saving Ceilings COMMUNITY UPDATES
Armstrong World Industries Partners with Integrated Environmental Solutions to Accelerate Validation and Adoption of Energy Saving Ceilings
Armstrong World Industries Introduces School Zone® Fine Fissured™ Templok® Energy Saving Ceiling Panels COMMUNITY UPDATES
Armstrong World Industries Introduces School Zone® Fine Fissured™ Templok® Energy Saving Ceiling Panels
Armstrong Ceilings Recycling Program Celebrates 25 Years of Circularity in the Built Environment COMMUNITY UPDATES
Armstrong Ceilings Recycling Program Celebrates 25 Years of Circularity in the Built Environment
Beyond cardboard recycling COMMUNITY UPDATES
Beyond cardboard recycling
MGM Resorts Signs Agreement to Expand Renewable Energy Use COMMUNITY UPDATES
MGM Resorts Signs Agreement to Expand Renewable Energy Use
Wood coatings with intention COMMUNITY UPDATES
Wood coatings with intention