Community Updates

Danone Joins Ellen MacArthur Foundation as Ninth Global Partner

We are delighted to announce that global food company, Danone, has become the Ellen MacArthur Foundation's ninth Global Partner, embarking on a three-year partnership to further embed circular economy principles both inside and outside the organisation. The move marks an important step in Danone’s ambition to produce quality products that preserve natural resource cycles, while also enabling future growth for the business.

Through this partnership, Danone’s teams will work with the Foundation to generate widespread understanding of the circular economy and to drive behavioral change in an effort to transition its brands toward a circular economy.

Published 7 years ago | About a 2 minute read

We are delighted to announce that global food company, Danone, has become the Ellen MacArthur Foundation's ninth Global Partner, embarking on a three-year partnership to further embed circular economy principles both inside and outside the organisation. The move marks an important step in Danone’s ambition to produce quality products that preserve natural resource cycles, while also enabling future growth for the business.

"At Danone we are committed to treasuring every single drop of water or milk or every gram of plastic. In recent years, we have been transforming our approach, and are convinced that systemic change is key to fostering sustainable business growth and preserving natural resource cycles. Working with EMF will allow us to accelerate our shift to a more circular value chain, while continuing to bring health through food to as many people as possible." said Pascal De Petrini, Executive Vice President of Strategic Resource Cycles, Danone.

Ellen MacArthur, Founder of the Ellen MacArthur Foundation, said: "We are delighted to welcome Danone to share our vision of system wide change towards a more circular economy. As one of the world’s leading food companies, Danone brings a wealth of knowledge and expertise of a sector which is critically important, and we will work together to help develop solutions that increasingly decouple production from the consumption of finite resources."

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

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As well as becoming a Global Partner, Danone will also join the New Plastics Economy Initiative as a Core Partner, leveraging cross-sector collaboration to re-think and re-design the future of plastics, starting with packaging. Danone’s participation in this initiative will contribute to the company’s efforts to co-build the circular economy of packaging, by sourcing regenerative materials and creating a second life for all plastics, as outlined in the company’s Packaging Policy released in November last year.