Recyclebank, the Marketing-as-a-Service (MaaS) company that helps cities and brands encourage residents and consumers to make more sustainable purchasing and disposal habits, announced today its collaboration with Disney on “The Magic of Conservation.” This campaign hopes to inspire teachable moments with kids and families across the country to encourage recycling behavior through the magic of Disney storytelling and characters. The campaign will feature interactive content to drive engagement, including learning about recycling with Mickey and friends.
Recyclebank – an education, incentives and behavior change website that reaches residents in more than 300 U.S. communities – the campaign will provide audiences and Recyclebank members with new opportunities to learn how to recycle right through storytelling by featuring well known Disney characters. Engaged audience members will be inspired to earn points by playing games, taking quizzes, and learning about recycling, resulting in a multitude of Recyclebank rewards.
"We are honored to be working with such a celebrated brand," said Javier Flaim, Chief Executive Officer of Recyclebank. “The power of Disney storytelling to inspire kids and families – coupled with our engagement platform – will make a tremendous impact with respect to recycling and other sustainable actions.”
Check out the campaign at di.sn/recyclebank.
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
Sustainable Brands Staff
Published Apr 20, 2016 3pm EDT / 12pm PDT / 8pm BST / 9pm CEST