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Dow introduces new leather alternative for the automotive market

First to commercialize for the global automotive seating market
Expansion of application beyond automotive into other consumer and lifestyle segments anticipated

Published 2 years ago | About a 0 minute read

Image: Dow

Shanghai, China – March 26, 2024 – Dow (NYSE: DOW) has formulated a breakthrough option of polyolefin elastomers (POE) based artificial leather - a solution to address the automotive industry’s need to shift towards increasingly animal-free product alternatives to leather.

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