GreenCircle Certified, in collaboration with Amazon and Procter & Gamble, will host a one-hour webinar titled “Sustainability at the Point of Purchase: The Role of Certification in Amazon Climate Pledge Friendly” on Wednesday, April 29, 2026 at 11:00 AM EST.
Amazon’s Climate Pledge Friendly (CPF) program helps customers easily discover products that meet trusted sustainability standards. In this webinar, Amazon, Procter & Gamble, and GreenCircle Certified will discuss how third-party certifications support CPF eligibility, enhance product visibility, and help brands communicate credible environmental progress at the point of purchase.
The session will feature GreenCircle’s Sustainable Energy Practices (SEP) certification, the newest GreenCircle certification approved under Amazon CPF. SEP verifies measurable energy efficiency improvements and documented transitions toward cleaner energy use at the manufacturing facility level, providing brands with a clear, operations-based pathway to CPF product participation.
“Brands are doing the work to improve energy performance, but that progress often stays buried in internal data,” said Sara Risley, Certification Officer at GreenCircle Certified. “Certification helps translate those improvements into something visible and credible at the point of purchase, where customers are actually making decisions.”
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GreenCircle Certified, LLC
Published Apr 2, 2026 5am EDT / 2am PDT / 10am BST / 11am CEST