The collaboration meets the needs of a growing demand for sustainable fashion options. The collaboration blends linen and partially bio-based Sorona fibers to create garments with exceptional stretch and recovery, luxurious drape and a smooth, soft hand feel.
The new collection expands the future of sustainable textiles for brands and retailers to use for comfortable casual and fashion wear.
JayaShree Textiles, a unit of Grasim Industries Ltd., is a powerhouse of sustainable fashion. Established in 1949, JayaShree Textiles has revolutionized the Indian textile market by popularizing linen in India. JayaShree Textiles has been making the finest, most fashionable linen using advanced European technology and high-quality flax sourced from Belgium and France. This, combined with an untiring dedication to innovation and perfection, has cemented JayaShree Textiles as the leading provider of the finest range of linen in India.
Read the full release here.
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Covation Biomaterials
Published Jun 21, 2021 12pm EDT / 9am PDT / 5pm BST / 6pm CEST