Unlock New Opportunities for Thought Leadership with SB Webinars

ASTRX Partnership Aims to Shape the Future of U.S. Recycling through Systems Approach

The Sustainable Packaging Coalition and The Recycling Partnership have teamed up to increase recovery of quality recyclables in the U.S. through a new initiative called ASTRX – Applying Systems Thinking to Recycling. The partners will work closely with a number of other industry groups to fully capture the perspective of the entire recycling landscape, in hopes of unlocking new insights to improving recovery.

The Sustainable Packaging Coalition and The Recycling Partnership have teamed up to increase recovery of quality recyclables in the U.S. through a new initiative called ASTRX – Applying Systems Thinking to Recycling. The partners will work closely with a number of other industry groups to fully capture the perspective of the entire recycling landscape, in hopes of unlocking new insights to improving recovery.

“Recycling exists to deliver material feedstocks back into the manufacturing process,” said Sustainable Packaging Coalition Executive Director Nina Goodrich. “Through ASTRX we will analyze the entire system and identify the most effective areas for improvement and intervention. In turn, this will lay the strategic foundation for bolstering supply and reaping both the environmental and economic benefits.”

The combined expertise of the two organizations, spanning from packaging design through material recovery, will be applied to comprehensively mapping barriers and opportunities within the recycling landscape, then identifying tactics to advance the industry and deliver more high-quality recyclables to the supply chain.

“Recycling is a loosely connected, highly dependent system,” said Keefe Harrison, Executive Director of The Recycling Partnership. “By looking within and between each link in that system, we can route a considerably more informed and robust course of intervention.”

The initiative aims to better understand the interplay of the diverse public and private sector components involved in the recycling supply chain, in hopes of achieving new heights of sustainable recovery.

“There’s no room for wishful thinking in this marketplace, and we expect this initiative to deliver real solutions,” said Steve Alexander, President of the Association of Plastics Recyclers. “There are many companies and other entities operating in recycling today, and through ASTRX we can collaboratively create a comprehensive plan to shape the future of the U.S. recycling system.”

WRAP has conducted similar analyses on the U.K.'s plastics recycling and reprocessing supply chain.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information

Related Stories

How Can Businesses Rethink Packaging to Support Circularity? MATERIALS & PACKAGING
How Can Businesses Rethink Packaging to Support Circularity?
BMW, Volkswagen Eyeing Plant-Based Future for Car Interiors MATERIALS & PACKAGING
BMW, Volkswagen Eyeing Plant-Based Future for Car Interiors
How Does Consumer Behavior Challenge the Circular Economy? MATERIALS & PACKAGING
How Does Consumer Behavior Challenge the Circular Economy?
erthos: Giving the Plastics Industry an AI-Driven, Biobased Upgrade MATERIALS & PACKAGING
erthos: Giving the Plastics Industry an AI-Driven, Biobased Upgrade
Nissan’s ‘Cool Paint’ Will Cut Car-Interior Heat, Energy Use INNOVATION & TECHNOLOGY
Nissan’s ‘Cool Paint’ Will Cut Car-Interior Heat, Energy Use
MIT Team Creates Clean Hydrogen with Seawater, Soda Cans, Caffeine INNOVATION & TECHNOLOGY
MIT Team Creates Clean Hydrogen with Seawater, Soda Cans, Caffeine