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Press Release
Avient Technology Helps L’Oréal PCR Packaging to Achieve Color Consistency Worldwide

Avient Corporation today announced a new collaborative success with L’Oréal that will be on display at the upcoming K 2022. L’Oréal recently expressed the need for a tool to help simplify the process of developing color with recycled resin. Avient accepted the challenge, offering its Post-Consumer Recycled (PCR) Color Prediction Service that was able to help L’Oréal achieve global color consistency and speed up launch time for its Redken line of hair care products, which can support those in the plastic packaging industry facing the same issue when using mechanical recycling resin grades.

Producing sustainable packaging is a critical part of saving our planet right now. But doing this while also maintaining beautiful colors in packaging can be challenging. L’Oréal required the same color packaging worldwide for product lines like Redken, which is important so that consumers can easily recognize their favorite products no matter where they buy them. At the same time, L’Oréal had an objective is to have 100% of the plastics used in its packaging be made either from recycled or biobased sources by 2030. By using the PCR Color Prediction Service, L’Oréal was able to efficiently address these challenges.

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