Braskem, the world's largest biopolymer producer, will supply the LEGO Group with its I'm greenT polyethylene, a globally certified plastic made from sugarcane. Already in 2018, Green Plastic will be used in the 'botanical' elements range, such as trees, bushes and leaves of the Danish company known worldwide for its building bricks.
"The partnership reinforces Braskem's successful strategy to focus on sustainable and innovative products," said Gustavo Sergi, Renewable Chemicals Director at Braskem. "Green Plastic is part of Braskem's renewable products portfolio, which has a robust growth and development strategy for the coming years".
Today, Braskem's Green Plastic is present in more than 150 brands in Europe, United States, Asia, Africa and South America. The resin has high versatility, being used from food packaging to personal care products, passing through more durable goods such as chairs and vases.
The Green PE is 100% recyclable and contributes to the reduction of greenhouse gases. The production process begins with dehydrating ethanol, which is obtained from sugarcane, to transform it into green ethylene, which then goes to the polymerization units, where it is transformed into polyethylene. The sugarcane plastic then goes to third-generation companies, the so-called converters, which transform it into products.
The w orld's first renewable biobased polyethylene to be produced on an industrial scale, Braskem's I'm greenT plastic has been produced since 2010 at the Triunfo Petrochemical Complex in Rio Grande do Sul, Brazil, which is the world's largest industrial plant making ethanol-based ethylene, with annual production capacity of 200 kilotons.
ABOUT I'M GREENT I'm greenTM polyethylene is a bio-based thermoplastic resin derived from sugarcane. Its greatest advantage is helping to reduce greenhouse gases in the air by capturing CO2 during its production cycle. For more information about Braskem's I'm Green Polyethylene (PE) bio-based resin please visit : www.braskem.com/imgreen
ABOUT BRASKEM With a human-oriented global vision of the future, Braskem strives every day to improve people's lives by creating sustainable solutions with chemicals and plastics. Braskem is the largest producer of thermoplastic resins in the Americas and the leading producer of biopolymers in the world, creating more environmental-friendly, intelligent and sustainable solutions through chemicals and plastics. Braskem exports to clients in approximately 100 countries and operates 41 industrial units, which are located in Brazil , United States ,Germany and Mexico , the latter in partnership with the Mexican company Idesa. For more information, visit www.braskem.com.
Braskem on social media:
www.facebook.com/BraskemSA
www.linkedin.com/company/braskem
www.twitter.com/BraskemSA
Brazil
Priscila Ventura - (55 11) 3643-2744 - [email protected]
Jessyca Trovão - (55 11) 3643-2769 - [email protected]
Ana Beatriz Paschoal - (55 11) 3643-2737 - [email protected]
North America
Stacy Torpey - (215) 841 3194 - [email protected]
Cinthia Vargas - (215) 597 5875 - [email protected]
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
Sustainable Brands Staff
Published Mar 21, 2018 4pm EDT / 1pm PDT / 8pm GMT / 9pm CET