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Caesars Entertainment Corporation (NASDAQ: CZR), the world's most diversified casino-entertainment provider, was recognized as the most community-minded company in the consumer discretionary industry today by Civic 50, a Points of Light initiative. The Civic 50 provides a national standard for superior corporate citizenship and showcases how companies can use their time, skills and other resources to improve quality of life in the communities where they do business. This is the third consecutive Civic 50 list on which Caesars has been included.
"With a focus on community and employee engagement, Caesars is committed to doing its part to improve the lives of our employees and our communities," said Jan Jones Blackhurst, Executive Vice President of Public Policy and Corporate Responsibility. "From beach cleanups to adopting a highway or conducting a food drive, our employees consistently give their time to help our communities. We are proud of the impact they have made, and want to share this recognition with them."
The Civic 50 winners were announced at the Points of Light Conference on Volunteering and Service in Seattle where leaders in volunteerism and civic engagement are gathering to discuss social innovation, cross-sector collaboration and how citizen engagement can drive change.
"In the fifth year of honoring the most community-minded companies in the nation, The Civic 50 truly highlights the commitment to community and civic engagement of America's leading brands," said Jennifer Lawson, president of networks at Points of Light. "By elevating critical stakeholder voices from employees, customers and communities into their mission statements, The Civic 50 companies are putting themselves at the center of change to create more enduring and sustainable business models."
Among other initiatives, Caesars' integrated, company-wide citizenship strategy includes its:
HERO employee engagement initiative through which employees have reported more than 400,000 volunteer hours each year - investment in community - the Caesars Foundation has donated more than $72 million to local non-profits
The Civic 50 winners are public and private companies with U.S. operations and revenues of $1 billion or more, and are selected based on four dimensions of their U.S. community engagement program – how extensively and strategically the company applies its resources into community engagement programs; how the programs are integrated into all aspects of the company; how the company supports the programs through policies and incentives and how the programs' impact is measured.
The Civic 50 survey was administered by True Impact, a company specializing in helping organizations maximize and measure their social and business value. The survey instrument consists of quantitative and multiple-choice questions that inform the Civic 50 scoring process.
The Civic 50 is the only survey and ranking system that exclusively measures corporate involvement in communities.
To learn more about The Civic 50, to see a full list of the winners and to access the highlights, trends, benchmarking data and best practices from the 2017 Civic 50, please visit www.Civic50.org.
Published Jun 22, 2017 4pm EDT / 1pm PDT / 9pm BST / 10pm CEST