Dentsu’s global creative experience agency, Isobar, created the new AR Instagram filter to mark World Mosquito Day 2021. The filter brings to life the striking visual language of “The Muundo”, created as part of the global ‘Draw The Line Against Malaria’ campaign.
The campaign creative was led by Isobar, and the filter was created by Whitespace, a UK-based Isobar company.
The ‘Muundo’, created by acclaimed Nigerian artist, activist, and human rights lawyer, Láolú Sebanjo, is a beautiful, eye-catching visual representation of the actions that are needed to end malaria once and for all within a generation, from cutting-edge technology and innovations to increased investment and bold political actions.
Read the full release here.