Naia™ Renew offers a circular solution at scale to one of fashion’s most sustainability-demanding segments.
Eastman is on a mission to make sustainable fashion more accessible through the availability of Naia™ Renew at scale, offering versatility for a broad range of fashion segments. Integrating Naia™ Renew into the denim segment brings Eastman one step closer to its mission of making sustainable style accessible to everyone.
The U.S.-based company is showcasing the potential of Naia™ Renew alongside several of its global brand partners, which are already using the innovative fibers in denim.
“The added value we provide brands is not only a fashionable but also a sustainable fiber,” said Carolina Sister Cohn, Eastman global marketing leader for textiles. “Naia™ has a strong and transparent sustainability story that brands can pass on to their customers and denim lovers all over the world, making them more aware of their choices. Third-party certifications play a key role in this scenario because what we promise is verified and proven.”
Read full story here.
Everything you need to know about the state of play in molecular recycling
Join us as Katherine Hofmann, Sustainability Strategic Initiatives Manager at Eastman, explores the potential for this new recycling category to help fuel a circular economy for plastics - Wed, Oct. 16, at SB'24 San Diego.
Published Jun 5, 2024 3pm EDT / 12pm PDT / 8pm BST / 9pm CEST
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