Eastman (NYSE: EMN) and Procter & Gamble (NYSE: PG) are pleased to announce that Herbal Essences will be the first P&G brand to use Eastman Renew molecular-recycled plastic in its packaging.
Beginning in November, Herbal Essences, one of P&G’s most iconic brands, will introduce five shampoo and conditioner collections in primary packaging made from Eastman Renew resins with 50% certified recycled plastic.*
In August, P&G and Eastman announced a landmark agreement to collaborate on initiatives that will advance the recycling of more materials, encourage recycling behavior and prevent plastic from going to waste. The launch of Herbal Essences in packaging from Eastman Renew materials, timed to coincide with America Recycles Day on November 15, is the first concrete step the companies are taking to leverage Eastman’s molecular recycling technologies and advance their shared commitment to the circular economy.
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Published Nov 10, 2021 10am EST / 7am PST / 3pm GMT / 4pm CET