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Press Release
Plantable chocolate wrappers that grow into flowers by Southport student wins ‘Best Campaign’ in The Code

Layla Assi (aged 16) from Stockport, Greater Manchester, studying at Southport College, Merseyside, has been named the winner of “Best Campaign” in advertising and digital skills competition, Rise Up 2020.

Part of The Code (https://www.thecode-dentsu.com/) from global advertising, marketing and digital agency, Dentsu, Rise Up 2020 challenged young people from diverse backgrounds to put their creativity to the test and develop a purpose-led brand campaign for Cadbury.

The young talent impressed the judges, including Cadbury’s Senior Brand Manager, Claudia Miceli and Brand Manager, Lyndsey Homer, as well as Paola Cassinelli, Senior Brand Manager from Mondelēz and Lauren Ashleigh Kelly, Client Director from Dentsu’s agency, Carat.

Read the full release here.

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