Immediately following the threat of shutdowns and the beginning of quarantines as a result of the coronavirus pandemic, consumers experienced shortages of paper products, such as toilet paper and paper towels. Despite the widespread shortages and attention they received, new research reveals that most consumers fail to make the connection between their recycling of paper at home and its value in providing feedstock to help make new products.
The good news is regardless, residents report they are keeping up their recycling during the pandemic. According to a national survey conducted last month by the Carton Council of North America, almost onethird of consumers (29%) report they have been recycling more during the pandemic and 56% have been recycling the same.
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Helping purpose to permeate ...
Hear more from Tetra Pak's Larine Urbina and VF Corp's Ricardo Caceres on how to drive purpose, growth and impact at enterprise-level scale at SB'21 San Diego — October 18-21.