Press Release
S’well Partners with New Chapter to Launch Its First, Reusable Vitamin Case

S’well, a design company for good, best known for creating the first, reusable fashion hydration accessory, and New Chapter, the natural vitamin pioneer that introduced the power of fermented nutrients in 1986, have partnered to launch the S’well x New Chapter Vitamin Case.

The co-branded container is the first to use S’well’s renowned design and aesthetic to elevate the reusable vitamin case experience, enhance wellness habits and minimize consumption of single-use materials.

The S’well x New Chapter Vitamin Case is the inaugural product to come out of S’well’s sustainability as a service program -- GroundS’well. Through this offering, the company works with global brands to support corporate sustainability initiatives and transform consumer behavior through innovative design and collaboration.

Read the full release here.


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