Press Release

Sorona® & LIVE! Launch Sustainable Activewear Capsule

As a part of their continuing efforts to minimize environmental impact, Brazilian activewear and fitness label LIVE! has developed a six piece capsule collection utilizing innovative Sorona® fabric.

Brand Provided | By Covation Biomaterials | Published 2 years ago | About a 1 minute read

Marking a milestone in the brand's direction towards sustainability, LIVE! further affirms its commitment to the environment by embracing this breakthrough technology and offering customers the product internationally. LIVE!BIO is set to launch this December in the United States.

Each garment in the collection is crafted from Sorona®, a partially bio-based polymer derived from eco-efficient processes requiring lower energy consumption. Created from the sugar in corn and fermented in a process similar to the production of alcohol, the revolutionary Sorona® polymer substitutes a formerly chemical process with a bio-based one. The result is a sustainably sourced polymer with endless versatile potential.