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Press Release
Target Introduces Everspring:
Down-to-earth Essentials that are up to Earth’s Standards

New only-at-Target household essentials brand combines efficacy, sustainability and great design, offering more than 70 everyday items that include biobased or recycled materials or natural fibers, all at an incredible value

Target Corporation today announced the introduction of Everspring, a new household essentials brand comprised of more than 70 household essentials items. Developed by Target’s internal design team as a down-to-earth solution that is up to Earth’s standards, Everspring products include ingredients and components that are derived from plants or use other renewable materials, as well as post-consumer recycled paper. The assortment was designed with simple yet beautiful packaging that guests will be proud to have in their homes. Everspring arrives in stores and on beginning April 22, 2019, and will be available year-round.

“Everspring is a great example of how we’re listening—and responding—to the evolving needs of our guests in a way that’s uniquely Target,” said Christina Hennington, senior vice president, general merchandise manager, Target. “Guests can feel confident they’re purchasing essentials for their home that include ingredients and components they want and have the efficacy they need to get daily routines done. And, at prices nearly 20 percent less than comparable brands and a focus on fresh design, Everspring offers guests another compelling reason to stock up at Target.”

Everspring includes everyday products families use throughout their homes, such as laundry detergent, paper towels, hand and face wipes, multi-purpose cleaner and more. The Everspring packaging has a uniquely fresh aesthetic and each label was designed to make it as easy for guests to know exactly what they are purchasing by incorporating icons to provide a quick read for efficacy and product claims. Everspring is also priced affordably, making products that include ingredients derived from plants or renewable materials more accessible.

Everspring also complies with Target Clean, a new product standard the retailer introduced in March. Guests will see the Target Clean icon in stores and online, signaling products that are formulated without specific chemicals often found in product categories, such as phthalates, propyl-paraben and butyl-paraben and sodium laureth sulfates (SLES).

In 2017, Target committed to reimagining its owned brand portfolio, delivering more one-of-a-kind items. In addition to Everspring, Target has recently launched Auden, Colsie, and Cloud Island Essentials and by the end of 2019, guests will be able to shop more than 25 new owned and exclusive brands.