Today, Unilever announced the global launch of its most sustainable laundry capsule yet, the fastest growing detergent format in many parts of the world.
Unilever’s biggest laundry brand, Dirt Is Good (also known as Persil, Skip and OMO), has introduced the newly designed capsule to help decarbonise the laundry process whilst delivering top cleaning performance. The new capsules are packaged in a plastic-free, cardboard container, a move set to prevent over 6,000 tonnes of plastic entering the waste stream every year, the equivalent in weight to 500 double-decker buses.
Read the full release here.
Content creators for good
Join us as we explore a brand guide to collaborating with influencers and their audiences, as well as the role of content creators as brands themselves in the behavior-change movement, at Brand-Led Culture Change — May 22-24 in Minneapolis.