Carbon claims can sometimes be misleading (e.g., carbon offsetting investments which are still tied to fossil fuels) and Rolland is on a journey to reduce its carbon footprint, in its own way.
Carbon negative, carbon neutral, net zero; in the quest for a healthier planet, such terms are often confused. To better understand the climate conversation, it’s important to become familiar with the jargon, and understand the distinctions between different green efforts.
Carbon metrics became prominent following the 1997 Kyoto Protocol, when established market-based mechanisms to encourage companies and countries to reduce their emissions arose. Greenhouse gas reductions were deemed a new commodity. Emissions-reduction projects were incentivized, and earned credits that could be measured, tracked and traded.
Read the full blog post on Sustanagroup.com here.