Relief distributed to German Red Cross (DRK) and individual households and families
When a tidal wave left massive flooding and devastation in the western region of Germany, Whirlpool Corporation and its brand Bauknecht quickly teamed with the German Red Cross (DRK) to aid affected communities. Several trucks transported the first 120 dryers, 200 washing machines and 280 fridge-freezers to emergency shelters supporting hundreds of towns and villages in North Rhine-Westphalia. Whirlpool and Bauknecht distribute relief to German Red Cross siteAn additional four trucks brought appliances to the central warehouse of the Red Cross for Baden-Württemberg in Kirchheim/Teck to be distributed to individual households and families. A total of 600 appliances were donated.
“We are deeply affected by the shocking images and would like to do our part to improve the difficult situation of people who have lost or had to leave their homes, at least as far as we can,” said Till Bickelmann, Managing Director of Bauknecht Hausgeräte GmbH and Head of Marketing Northern Europe. “Together with the DRK, we determined the need to supply the emergency shelters with the necessary equipment quickly and in a targeted manner.”
Read the full release here.