Whirlpool Corporation
Whirlpool Corporation is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio.
At Whirlpool Corporation, we believe our vision to be the world’s best kitchen and laundry company, in constant pursuit of improving life at home, is an urgent call to action. Our commitment to sustainability is guided by this belief and brought to life through the choices and investments we make: to protect our shared environment, to support our employees’ continuous growth and ensure their safety, and to always do our best to uplift our communities. And we are uniquely placed to achieve that.
Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need
At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual. ... View More
Building Social Cohesion: How Brands Harness the Value of Authentic Engagement for Lasting Impact Initiatives
The art and science behind building authentic community engagement is a challenge that many brands face when launching hyper-local impact initiatives. Brands are being called to go beyond surface level engagements and forge genuine connections within... View More
Building Social Cohesion: How Brands Harness the Value of Authentic Engagement for Lasting Impact Initiatives
The art and science behind building authentic community engagement is a challenge that many brands face when launching hyper-local impact initiatives. Brands are being called to go beyond surface level engagements and forge genuine connections within... View More
Whirlpool Corp and Bauknecht brand work quickly, donate 600 kitchen and laundry appliances to Germany’s flooded communities
Relief distributed to German Red Cross (DRK) and individual households and families ... View More
Eliminating the ‘Paper Trail’: Whirlpool Corporation takes steps to use less paper in product packaging
Whirlpool Corporation takes steps to use less paper in product packaging ... View More
Whirlpool Brand Featured in The Tent Mender, a Profoundly Moving Documentary Series on People Experiencing Homelessness in Los Angeles
Hand Made Productions recently announced the release of a limited three-part series, The Tent Mender, a documentary film spotlighting people experiencing homelessness, which features laundry. Filmed entirely in the heart of LA’s “Skid Row Distric... View More
Whirlpool Corporation Awarded a 100% Score on the 2021 Disability Equality Index
Whirlpool Corporation has once again been awarded a 100 percent score on the Disability Equality Index (DEI), making this the fifth straight year of receiving a high score. The DEI is the world’s most comprehensive benchmarking tool for the Fortune... View More
Whirlpool Corporation to construct over 250 climate-resilient and energy-efficient homes through Habitat for Humanity’s BuildBetter with Whirlpool initiative
The initiative is the centerpiece of Whirlpool Corporation’s 21 year, nearly $130 Million renewed relationship with Habitat for Humanity ... View More
Whirlpool Corporation Issues Inaugural Sustainability Bond to Support Environmental and Social Initiatives
For over 50 years, we have been committed to improving the environmental efficiency of our products and operations while making a positive impact on people and the planet. This year we proudly added another milestone along our sustainability journey ... View More
Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking
Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society. ... View More
2017 D&AD Impact Winners Showcase the Power of Creatives to Drive Big Change
From Visa’s recent Hurricane Harvey spot to Boost Mobile’s “Boost Your Voice” and Whirlpool’s “Care Counts” campaigns, advertising is undergoing a paradigm shift, with brands across industries increasingly moving towards purpose-driven ... View More
Cannes Lions: Worst Year Ever Was Best Year Yet for Goodvertising
Leaving Cannes last week, I felt even more schizophrenic than I did during my hard-working years in ad land. On the one hand, it’s been the best year ever in the Festival’s history for advertising that does more than sell snake oil - call it ‘G... View More
Sustainable Brands Announces 2017 SB Innovation Open Winner
Detroit Ento wins startup competition at SB’17 Detroit ... View More
Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit
SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries ... View More
Sustainable Brands Unveils Programming for Activation Hub at SB’17 Detroit
SAN FRANCISCO, May 17, 2017 – Sustainable Brands® recently unveiled the session schedule for the Activation Hub at SB’17 Detroit, running May 22-25th at the Cobo Center in downtown Detroit. The Activation Hub is the action-centered space within ... View More
Sustainable Brands Seeks Entrepreneurs for Startup Business Competition
SAN FRANCISCO, March 9, 2017 – Sustainable Brands® recently opened submissions for its internationally recognized startup business competition Sustainable Brands Innovation Open (SBIO). Co-sponsored by Whirlpool, and judging platform YouNoodle, th... View More
Trending: New Technologies Aiming to Turn the Tide on Home, Business Food Waste
As we head into the most gluttonous week of the year here in the U.S., it’s helpful to be reminded that companies large and small continue to churn out new technologies in the ongoing war against food waste – both at the business and consumer lev... View More
Simple Approach Key to Aligning Brand Strategy, Innovation, Goals with the SDGs
It was a packed house on Wednesday afternoon at SB’16 San Diego, where attendees sat on the floor and crowded around the door to hear panelists from companies leading the way in sustainability discuss their strategies, and their personal experience... View More
CES 2016: Whirlpool Showcases Latest Home Tech Innovations That Combine 'Smart with Heart'
This week at CES 2016 in Las Vegas, hundreds of innovators, large and small, will showcase thousands of their latest potentially game-changing technologies in the world of electronics.A CES staple, appliance giant Whirlpool will showcase its Whirlpoo... View More
