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Video

Building Social Cohesion:
How Brands Harness the Value of Authentic Engagement for Lasting Impact Initiatives

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The art and science behind building authentic community engagement is a challenge that many brands face when launching hyper-local impact initiatives. Brands are being called to go beyond surface level engagements and forge genuine connections within communities. The leaders in this session will share their insights into how brands can become catalysts for positive change from the perspectives of community design, brand purpose, social science. Expect to learn how you can focus on nurturing trust, amplifying local voices, and creating partnerships that uplift communities and ensure your brand’s presence becomes an integral and transformative force within the communities you serve.

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October 13-16, 2025
SB'25 San Diego
US Event
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March 18-19, 2025
SB'25 Tokyo Marunouchi
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April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
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